The Influence of Income, Financial Literacy, and Locus of Control on the Financial Management Behavior of K-POP Fans(A Case Study of the Seventeen Fanbase in Solo Raya)

Abstract

This study aims to examine the influence of income, financial literacy, and locus of control on the financial management behavior of K-Pop fans, using a case study of the Seventeen fanbase in Solo Raya. This study employed quantitative research methods. The exact population size was unknown, so the sampling technique used the Lemeshow formula, resulting in a sample size of 100 respondents with specific characteristics. Data collection was conducted by distributing questionnaires with a Likert scale. Data were then analyzed using multiple linear regression analysis with SPSS. The results showed that income had no effect on financial management behavior. Financial literacy had a positive and significant effect on financial management behavior. Locus of control had a positive and significant effect on financial management behavior. The Adjusted R Square value of 0.657 indicates that 65.7% of the variation in financial management behavior can be explained by income, financial literacy, and locus of control, while the remaining 34.3% is influenced by factors outside the research model.

Keywords: Financial Literacy, Income, and Locus of Control.