PENGARUH KEPERCAYAAN, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA OJEK ONLINE GRABBIKE

Abstract

Abstract: The purpose of this study is to determine the effect of trust, price, and
promotion on the decision to use GrabBike online motorcycle taxi services in the people
of Surakarta city, and to determine the results whether there is a significant influence on
all variables. The method in this study used 100 samples taken randomly in the people of
Surakarta city. Data collection techniques use questionnaire methods that are shared
through gogle forms.
Based on the results of the analysis of the positive regression coefficient value of
1.621 with a classification of (0.110>0.05), the hypothesis was rejected so that partial
confidence did not have a significant effect. The value of the regression coefficient is
positive value of 3.261 with a significance (0.02 >0.05) then the hypothesis is accepted so
that partially the price has a significant effect. The value of the regression coefficient is
positive value of 3.261 with a specification of (0.02>0.05) then the hypothesis is accepted
so that partially the price has a significant effect. The value of the regression coefficient is
positive 5.999 with a significance of (0.020>0.05), then the hypothesis is accepted so that
partial promotion has a significant effect on the decision to use online motorcycle taxi
services. From the analysis of the F test is 52.899 with a significance level of 0.000, it can
be seen that the significance value in the F test is smaller than the predetermined
significance value of 0.05. The results in this study stated that there was a simultaneous
influence between trust, price, and promotion on the decision to use online motorcycle
taxi services in the people of Surakarta city. This analysis uses the help of the SPSS for
Windows version 25 program.
Keywords : Analysis Method, Trust, Price, Promotion, Usage Decision